Qualifyed.AI’s Lookalike Audiences, powered by advanced machine learning and artificial intelligence, equips businesses with a potent tool to transform cold prospects into loyal customers. It achieves this by identifying and targeting audiences who exhibit striking similarities to existing satisfied customers.
The process begins by inputting a dataset of 1st party data encompassing US consumers. This data is then analyzed against expansive marketing databases, including credit bureaus, enabling the tool to prescore an impressive 96% of US adults based on their propensity to convert, all before they even become acquainted with the business.
Notably, these attributes predominantly rely on offline data, bypassing the need for cookies and rendering the solution impervious to potential changes in third-party cookie policies. Qualifyed.AI further employs a sophisticated machine learning algorithm, modeling its approach on the behavior of established customers to prescore diverse segments of the US population.
Once the ideal audience is identified, it seamlessly integrates into the business’s advertising account through LiveRamp, using hashed email lists. This integration facilitates the creation of new, meticulously targeted audiences for advertising campaigns.
While similar technology is traditionally the domain of Fortune 500 companies, Qualifyed.AI has democratized this capability. Now, it is accessible to small and medium-sized businesses at a fraction of the cost, all without the constraints of long-term contracts.
By harnessing the power of AI Predictive Audiences, businesses unlock the potential of their cold audience, mirroring the characteristics of their most valued customers with remarkable precision. This strategic approach leads to a higher return on ad spend (ROAS) and paves the way for robust customer acquisition.