In a dynamic partnership, Klarna, a global pioneer in payments, shopping, and retail banking, has teamed up with OpenAI to usher in a more personalized and intuitive shopping experience through the Klarna ChatGPT plugin.

This unique collaboration empowers Klarna to present handpicked product recommendations to users in search of shopping advice and inspiration, offering direct links to explore and purchase items through Klarna’s search and compare tool.

By seamlessly incorporating the Klarna plugin from ChatGPT’s plugin store, consumers can effortlessly inquire with ChatGPT for shopping suggestions, receiving an automated assortment of items tailored to their preferences.

Shoppers also enjoy the flexibility to request additional product recommendations and conduct price comparisons across different brands. Through this strategic alliance, Klarna’s vision is to unlock fresh opportunities for retailers to engage with new customers, all while innovatively introducing millions of users to novel product discoveries.

It’s worth noting that this plugin is currently available exclusively to ChatGPT Plus subscribers in the United States and Canada. However, the plan is to gradually expand its accessibility to a broader user base and additional regions, following a thorough period of safety testing, development, and refinement.

As part of Klarna’s core principles, a steadfast commitment to the safe and responsible development of AI resonates, aligning seamlessly with OpenAI’s dedicated practice in this domain. Furthermore, Klarna’s robust product search tool, which empowers users to filter products by color, size, customer ratings, and more, stands as a testament to the company’s enduring commitment to innovation.