Synthetic Users: Streamline User Research with AI-Powered Virtual Participants
Synthetic Users is an innovative AI tool designed to revolutionize user research, eliminating the traditional hassles of participant recruitment. This tool introduces the concept of synthetic users – AI-driven virtual participants – to rigorously evaluate products, ideas, and concepts.

The company asserts that employing synthetic users equips teams to make confident decisions and gain invaluable insights into their product’s features, challenges, and target demographics.

With Synthetic Users, teams can swiftly configure and focus on specific audiences, gathering substantial feedback that can refine and segment product features. Synthetic users empower teams to uncover customer preferences, behaviors, and navigate towards a successful market-validated concept.

The tool extends a generous 30-day trial and features a proprietary synthetic personas engine, fortified with a robust language model. Particularly valuable for teams facing constraints in terms of time and budget for user testing, synthetic users offer a unique perspective on the product, periodically compared to live user testing sessions.

The company underscores that their toolkit is meticulously calibrated to offer profound market insights and expedite the achievement of product-market fit. In summary, Synthetic Users streamlines the user research process, curbing costs and timelines, enabling teams to make informed, data-driven decisions.